If you desire more traffic on your beer label’s site, the basic, well-accepted and beneficial beer mat might be the response! A current German market research describes the beer coaster as one of the customers’ favorite types of marketing. Survey individuals classified beer mat advertisements as entertaining, appealing, non-intrusive and enticing. More than 50% would take a coaster house with them– and they’re a lot more useful than a soaked cocktail napkin. Their sturdiness is what makes coasters a feasible marketing format.
The direct marketing circumstance is perfect. Your consumers stumble upon a beer mat in their downtime in an unwinded atmosphere where their attention will be drawn to the mat on the table. With your brewery’s site address plainly advertised, the message is immediate. Integrating creative concepts such as contests, product sales and the promise of information on your website will prompt the consumer to visit the site and extend the temporal accessory to the advertising medium. If you have actually joined the growing number of business buying advertising space on the beer house page you will see how beer coasters or beer mats drive up the traffic count. You can design customized labels, mats here:
The next step is getting your beer mats under the noses of your target market. Of course it is common practice to provide beer mats to the brew bars, dining establishments and clubs that sell your beer. Let’s extend the market! Do you sell your item in cyber-pubs, or non-alcoholic drinks in cyber-cafes? Supplying coasters to these venues is a marketing chance that is bound to prosper.
Making beer mats available at your cubicle, stroll through the crowds at beer festivals offering out mats as you go. Contact sporting occasions and regional fairs using beer gardens– you will supply their beer mats! When your company sponsors or provides beverages for a charity or unique occasion, include beer coasters in your handout goody bag.
Contests are an interactive way of drawing in attention to your coaster and on to your site. Together with your logo design and business name, ‘Win A Pub Crawl In LA’ is sure to get attention! Include an arrow or ‘turn over coaster to discover how’ and use the flip side to ask the customer to visit your website for information.
Contest marketing on coasters is ideal for circulation at events and festivals. Attend with a screen table and a computer system with your site running so people can enter and join the fun immediately. Signs will trigger those present to take a look at the mat and visit your website.
Coasters are collectible. A basic Internet search shows their appeal. Including your brewing company’s site address on special collection editions, lottery or voucher projects, and so on, will improve the mat’s value for beer enthusiasts and coaster collectors.
Keep in mind, beer coasters might not be potable however they’re portable. Not many customers take house a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!
If you desire more traffic on your beer label’s site, the easy, well-accepted and helpful beer coaster may be the answer! If you have joined the growing number of business purchasing advertising space on the beer house page you will see how beer coasters or beer mats drive up the traffic count.
Of course it is common practice to provide beer mats to the brew pubs, restaurants and clubs that offer your beer. Making beer coasters available at your cubicle, stroll the crowds at beer festivals providing out mats as you go. Contact sporting occasions and local fairs providing beer gardens– you will provide their beer coasters!